Emerging Technologies in Accounting Essay Example | Topics and Well Written Essays - 2000 words

Emerging Technologies in Accounting - Essay Example For the order to be recorded for the delivery date requested, the valid product ids and quantities will need to be entered after the event. If the delivery date requested also needs to be checked for feasibility, the database must have information on the 1) Stocks available for the products ordered; 2) List of all orders scheduled between now and the requested date for the products; 3) Balance capacity available for fulfilling this order. No obligations would be recorded in the Accounting books at this stage. However, the Company accepts the obligation to supply the products by the delivery date; and the customer accepts the obligation to receive and pay for the goods as per the order’s terms. Event b: When the system schedules the production of goods the information needed from the database are 1) Free stocks available for each product ordered; 2) Bill of materials required for the products ordered; 3) Stocks of raw materials available; 4) Production operations to be performed and the time required for each operation; 5) Machinery, Equipment, and Labor required for the operations and their availability Event c: For the system to schedule raw material orders from the vendors, the information needed in the database are 1) Raw material requirements for the goods, based on Bill of Materials; 2) Preferred vendors for the raw materials; 3) Vendor rates; 4) Lead time for supply of the raw materials. Event d: For the raw materials to be received and stored, the database should have information relating to 1) The order placed with the vendors, i.e., Vendor Id, Order No, Order date, Desires Delivery date, Raw material id, quantity, price, Delivery terms, and Payment terms; 2) Goods acceptance details based on inspection of the raw materials supplied.

Chapter Three Assignment Essay Example for Free

Chapter Three Assignment Essay Grants-in-aids are federal funds provided to states and localities. Grants-in-aid dramatically increased in scope in the twentieth century and were attractive to state officials for various reasons, however, categorical grants are another form of grants-in-aid which are to be used for a specific purpose defined in a federal law, substantively or procedurally, with little to no freedom on how it is to be spent, and often requires local matching funds. The main concern with categorical grants is the huge amount of conflict between elected state and local officials and the specialists of their own bureaucracies as well as those in the national government’s administrative agencies (pg. 131), including a rising public backlash against government unfunded mandates. There are seven common criticisms with categorical grants: The proliferation of project grants conflicts with equalizing governmental resources, restricting categorical aid uses distorts state and local policy priorities, state and local leaders gradually yielding policy initiative to aid granters, the national government not aiding all public services, the fact that states and localities are required to put up matching funds to receive aid, the applications being difficult to apply for and often needing to be resubmitted due to technicalities, and the coordination of hundreds of grants spread across too many agencies (pg. 132). Very few actions for change have been taken in reform surrounding the grant-in-aid system, although general revenue sharing and block grants were introduced as solutions to the major problems of the system, as well as the movement for citizen participation in administrative decision making and achieving better coordination among proliferating aid programs (pg. 138).

Creating Value For Customers Marketing Essay

Creating Value For Customers Marketing Essay Marketing has often been defined in terms of satisfying customers needs and wants. Critics however maintain that marketing goes beyond that and creates needs and wants that did not exist before, According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Marketing process can be explained as creating value for customers and building customer relationship by doing this the organisation makes profit The various elements of marketing process can be classified as follow Understanding the market place and customers needs and wants. Design a customer driven marketing strategy Construct marketing program that delivers superior value Build profitable relationships and create customer delight Capture value to create profits and customer equity Fig 1 Understanding the market place and customers needs and wants is achieved through in-depth market research and thereby identifying a product gap or needs gap. This will involve trends , how to make things easier , comfortable, better and user friendly. In the early 80s there were few or no mobile phones. A thorough market research has created the need for mobile phones, then came the massive first generation mobile phones. This were later followed by smaller ones and this days we can see the smart phones with in built cameras, time online movies and news ability to actual work from your mobile Samsung note to the new tablets. Every day specialist market research companies, innovators, technicians and scientist all work hand on hand to create a new niche market or brand that makes our lives much more comfortable. Even the pay as you go concept became apparent as people could not continue to pay the incredible high cost then been charged by manufacturers who were looking at ways to cove r the cost of their research and development. So the critics may not be far from the truth but the ideal is marketers coming with ways and products that makes our lives easy. Design a customer driven marketing strategy. Marketing strategy is a long term means of achieving a corporate objective. If we take the example of the mobile phone industry where the likes of Samsung, IPhone, Nokia are in serious competition each as to design a marketing strategy to capture a share of the market. Like a military personnel will define the art of going to warfare. Subhash C. Jain in his book marketing , planning and strategy said within a given environment, marketing strategy deals essential with the interplay of three forces known as the strategic three Cs: the customer, the competition and the corporation. He says marketing strategies focus on ways in which the corporations can differentiate itself from its competitors, capitalizing on its distinctive strengths to deliver better value to its customers. He further concluded that a good marketing strategy should be characterized by (a) clear market definition; a good match between corporate strengths and the needs of the market and (c) superior performance , relative to the competition, in the key success factors of the business.  [1]   Construct marketing program that delivers superior value : This refers to the marketing mix that is the 4ps the Usually referring to E. Jerome McCarthys  [2]  Ã‚  4 P classifications for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion? When its a consumer-centric marketing mix, it  has been extended to include  three more Ps: people, process and physical evidence, and  three Cs: cost, consumer and competitor. Depending on the industry and the target of the marketing plan, marketing managers will take various approaches to each of the four Ps. The benefits and cost of marketing orientation Market orientation is the understanding of customers requirement and creation of marketing mix which will meet these needs. Market driven means the firms capability to understand, attract and keep valuable customers G. Armstrong and P. Kotler define marketing as social and managing process by which the individuals and groups procure what they need by creating and exchanging values with others.  [3]   A market-oriented company is in a position to achieve competitive advantage thanks to its unique innovative approach to customers. In addition to this, according to the opinion of P. R. Dickson, a competitive advantage should be understood in the sense of dynamics of competition. He expresses disagreement with the standpoint of neoclassic theory of market equilibrium and claims that the main characteristic of the market is its disequilibrium. He sees marketing as a science and skill of creating changes (disequilibrium) in the market in the manner that would provide for the changes that are beneficial for the company. Various responses of salespersons and customers to changes in supply and demand, thinks Dickson, create possibilities that could be used by the company that understands market. He underlines the importance of adjusting company to the market occurrences.  [4]   Benefits and cost of market orientation Figure 2: Customer relationship groups Source: G. Armstrong, P. Kotler, Marketing: An Introduction, 7. ed., Pearson/Prentice-Hall, Upper Saddle River, NJ, 2005, p. 25. The above summaries the benefits and cost of market Orientation other advantages are advantages Responding to Demand Building Customer Value Disadvantages Extensive and Expensive Research and Increasing Value Increases Cost Micro and Macro environmental factors that affect marketing Decision The micro environmental factors are factors that can be controlled by the organisation and relates directly with the business these are considered using the factors in fig 3 Micro Environmental factors Fig 3 Fig 4 shows how different public affects organisation. The public that affect the marketing decision of the yet they can be controlled and are regarded as micro are the relation with the following members of this public eg Financial public this is based on say for example the organisations annual returns. Fig 4 Macro Environmental Factors The Target market for mobile phones companies and IT companies are more likely to be the high income earning spectrum of the society or the new graduates and the city bankers and young people in the top echelon of society who will be able to afford the integrated packages that are about to be launched into the market very soon The package will include home entertainment, office package, security package, phone and video calls and financial/banking package all launched as one integrated hand held device. Market segmentation, and Target is followed by positioning, this should be developed and implemented by creating an image for the product, profiling the target market, High Tech gadgets like this integrated hand held device will be bought based on the technical specification what comfort or ease of doing a task it provide. Buying Behavior is the way and act of people involved in buying and using products. To understand we need to consider why a buyer will make a purchase. what factors influence will influence a buyer to buy a certain product. Buying Behavior refers to how people will behave when buying a certain product. A firm needs to consider and study buying behaviour and peoples reactions to the organisation marketing strategy has this will have great impact on the firms success. The marketing concept show how a marketing mix (MM) that satisfies (gives utility to) customers, hence it important to understand the what, where, when and how consumers buy. Stages of the Consumer Buying Process There are Six Stages to the Consumer Buying Decision Process (For complex decisions). Problem Recognition Information search The evoked set. Evaluation of Alternatives Purchase decision- Post Purchase decision Buying behaviour is often determined by the level of consumer involvement in the purchase decisions, the importance and level of interest the consumer decisions is determined by the motivation to seek information about the product or service. High involvement purchase such as buy a luxury car or other expensive items. Also the element of risk involved in the use of the product that is the social risk and the economic risk. The four type of consumer buying behavior are Routine Response/Programmed Behaviour Limited Decision Making Extensive Decision Making/Complex Impulse buying Routine Response/Programmed Behavior this are low involvement very little or no decision effort is required E.g. A can drink Limited Decision Making This are product bought occasionally example are like clothing but not brands Extensive Decision Making/Complex: This involves unfamiliar, expensive and infrequently bought goods. It involves a high degree of economic performance, and psychological risk. e.g. cars, homes, computers, it also involves a lot of time seeking information and deciding. and consumers will go through all six stages of the buying process. Impulse buying, this are purchase which are unplanned it like buying chewing gum in the conner shop without actually thinking about it. Also prices at time lead to impulse buying. They are usually low valued items. Ethan Lyon,(http://sparxoo.com/2009/06/18/how-to-define-your-market-position/) said The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once the market opportunity is identified then the organisation can further develop its product and elevate its brand to deliver outstanding value. To clarify the market position, the firm will need to find an overarching theme, then define the details. Brand Idea-The idea is an aspirational concept it defines the idea of what the company.For eample the Samsung note goes with the concept of designed for human Value Proposition- A customer or a consumer buyers the Samsung note they see high value and high quality Differentiating Attributes-Samsung has distinguished itself from Apple by targeting the main stream yet providing quality and comparable or better phones than those provided by Apple

Polylactide :: Polymer Plastic Environment Biodegradable

Polylactide: A New Perspective In the past decades, many polymers are non-biodegradable and require an excessive and strenuous recycling process. However one polymer, polylactide, is renovating the roles of commonly known polymers as time passes by. Polylactide has led to the introduction of other possible ways to create plastics that are more environmental friendly to the community. With this sole introduction, polymers in petrochemical-derived products are greatly affected in that they are no longer an extreme threat to the atmosphere, which is something very crucial for a future healthy planet environment. However, polylactide is an expensive polymer and it is only commonly found in the biomedical field and rarely in the public world. In the recent years, polylactide has been found in items that consist of plastic substances such as in wrapping paper in packaging and has emerged in other consumer products (Morgan). The purpose for this paper is to introduce the polymer, polylactide, in the public world in order for scientists, or even civilians, to pursue and gather some interest in the evolution of polylactide as a polymer chain used in production of biodegradable plastics. Polylactide has just recently been under production by the company Nature Works. Nature Works, located in Blair, Nebraska, is the largest producer of polylactide in the world. Polylactide is the polymer of the future because it has the characteristic of being biodegradable. Although it is not cost efficient in the beginning of production, the material will degrade naturally in the environment in less than ninety days or can be recycled easier and safer with less percentage loss. The United States recorded 46 billion pounds of plastics were produced in 1989. The same year 225 million pounds of plastics were recycled. This means more than 45 billion pounds of plastics are still in use by Americans or have been abandone d in an unsanitary manner in the environment. By increasing the amount of individuals doing research on polylactide and altering the combinations with additional or subtraction of functional groups, polylactide can change the way the world recycles, manages waste, and improve the health of our planet and species living in sensitive habitats (Cleaning). In the figure below, you can see that lactic acid (CH3C2H2O(OH)2) can be obtained on the basis from renewable starch containing resources, such as, corn, wheat, or sugar cane, by fermentation, or by chemical synthesis of renewable resources.

Reproductive Health Bill Essay

The Reproductive Health Bill is a law in the Philippines that guarantee universal access to methods on contraception, fertility control, sexual education, birth control and maternal care. This bill or law is to provide the poor with reproductive health services, including access to contraceptives, and sex education to school children. That is why the priests and the church officials are not in favour of this bill because for them it is against the law of GOD, and some people disagree to use it because there is a rumours that after you use contraceptives you’ll get sick. In my point of view, I thought this argument is unnecessary for me to know because I’m just a student and I thought at first this bill is useless to the people after I read it, it is useful to the Philippines. This bill must be known to all the Filipinos out there. To me, I guess I am a Pro-RH bill because I am aware to what is happening to country right now, it can help our country seize the blooming population of our country and I believe that lazy and irrelevant parenthood is one of the main problem why there is POVERTY. We can build a nation that can provide need to our family. A nation that can follow fast to the new century and can never be left behind. Because of POVERTY, our country is being pulled down. And this bill can help for the couples married or unmarried because it contributes more to the knowledge to couples to have a good family planning. We all know that couples demand to have sexual intercourse and so by these, they can ensure a happy family and will not boost in numbers. And another thing is the Sex Education, to me I approve this so the students can help especially, their young minds to decrease the pregnancies of teens. I know I’m against the church and the law of God but I can see the future, if the population keep increasing fast trash will increase also, it is like in the movie â€Å"Wall-E†, so for me I agree to this bill. Another thing, if the church always agree to the laws of the government there would be many laws that can  help this country. I’m not saying that I’m against the church and God, I’m also a Catholic but we must see that our country is IMPROVING.

Time Management in College Five Golden Rules [Guest Post]

Time Management in College Five Golden Rules [Guest Post] Do you like to learn? I do! Every hour spent at the university was great fun to me. I love to broaden my knowledge, acquire new skills and use them later in practice. However, mastering knowledge of all subjects is extremely time-consuming, especially when each of them refers to different issues, which not always overlap. Therefore, if students want to get good scores in many disciplines, they should admit that time-management in college is crucial! Meeting deadlines is one thing, and keeping the quality of the assimilated content high enough is another. Both issues are significant for students. The reason is that their combination is what makes students successful. I have to admit that I have experienced some slips in my life and terrible pangs of conscience due to the result not meeting my obligations frustrates me greatly because it conflicts with my inner need to be perfect in everything. Today, however, I am no longer the same person who started their adventure with studies. Today, I understand how valuable every minute of my day is. Thats why I try to use these 24 hours to the maximum, so as not to have any regrets that I wasted my time because I was too lazy. If you also want to boost your efficiency, check out five golden rules of time-management in college! #1 Learn to Say No Probably each of us at least once in their life found themselves in a situation in which the number of tasks to perform overwhelmed psych them out. Such moments particularly love to attract people who would like to have their project done by someone else as if those were walking with a loudspeaker and announcing they eagerly relieve their fellowmen in carrying out their duties. I am well aware that saying no is not the simplest thing to do; however, its paramount for time-management in college. We usually do not want to risk the consequences of refusing our help our college friends. After all, we may also need it one day, right? That is why the way in which we communicate this refusal is so crucial – find some practical advice on how to say no so that nobody will consider us to be a chuff! Believe me, if you finally start to devote 100% of your learning time to do your job, you will quickly feel the difference! It will allow you to focus as much as possible on what you can and take your exams without blinking an eye. #2 Do Not Distract Yourself Improving your skills of time-management in college is a challenge to many students. Lets face the truth: whenever we sit down to learn, everything starts to tempt twice as much. Social media, a book, an episode of a favorite TV series (especially when a difficult exam is approaching fast), even hunger starts to get worse than usual. I know it better than you think – as soon as you start learning, the sounds from the outside become much more intense and disperse the barely achieved concentration. Thats why whenever I start learning, I turn off my wi-fi and put my phone away at a safe distance, much longer than the length of my arm, and also behind my back. When someone calls, I have the opportunity to get up and move. Whats more, I no longer check my Facebook account compulsorily reading the same entry three times. This way it is reliable and the results, although difficult to achieve, are incredibly satisfying – I do not waste time on staring at my smartphone and consuming a million different pieces of information. I focus much better on the content to learn for a test or an exam, so I am also more satisfied with their results! Besides, I have learned not to check now and then if I have received a message. It was incredibly difficult for me because I try to answer my friends questions as soon as possible. From experience, however, I know that immediately after any distractions connected to the phone, it is the news that distracts me the most. #3 Prepare a List Of Tasks One of the most important principle of time-management in college is creating to-do lists. Did you know that we are doing much better when we stick to the established plan? Mastering the confusion is the easiest way to concentrate because knowing our next steps allows us to control the time we spend on it. Of course, chaos can also be creative and develop creativity, but unfortunately, this is not a good solution, not in the long run. By placing tasks in a more rigid framework, our efficiency is increased – and that is what it is all about! Here, I have something of a sub-item for you, that is, use tools!Task lists can be drawn up in many ways. The easiest way is, of course, to take a piece of paper and a pen, but I prefer the application for a smartphone. I have already tried Todoist, Asana, Trello, Podio, and TimeCamp, so I know exactly how much time I need to learn a particular subject or to complete another project. I also enter data regularly into my calendar (Calendar for Mac OS). On top of all I have a notebook at hand, which I use to note down some ephemeral ideas and thoughts. #4 Set Yourself a Time Limit When we learn or write some essays for classes, we often encounter the same type of tasks. Notes or scripts are usually of a similar size, so we can determine how long it will take us to prepare them, including any preparation – just as in the case of learning for a particular subject. Again, I will mention the time tracking tools, such as TimeCamp – just turn them on when you start learning, and the application will count the minutes and hours spent on that activity by itself. Doing so definitely makes it easier for students to manage their time because they are able to divide their day in such a way that any of their duties is fulfilled at the expense of the other. Imagine how lucky it will be to learn of three subjects instead of two? I would be proud of myself, would you? You should! Following the rules of time-management in college means no more missed deadlines. #5 Take a Break And the last but not the least rule of time-management in college is taking breaks! Our brain needs rest. Imagine working persistently out at a gym, putting yourself through the hoops there achieve the desired results. It is impossible for you to withstand it without even a short break! The same goes for the mind – it, too, needs rest to work correctly. That is why it is so vital to take a break from time to time while creating something, which is a typically intellectual effort. For me, it usually means two minutes spent with my eyes closed, preparing a meal or, more and more often, a series of simple physical exercises. These small pauses will allow you to enhance your focus and give you the strength to do more work so that you will finish it much faster! If youve missed our blog on helpful time-management activities for students, check it out now, so that you had a complete picture on how to manage your time. Author: Ola Rybacka Ola is a Community Manager at TimeCamp a time tracking software company  and a new media maniac. Shes a Ph.D. and speech therapy student, treats the university as the second home. Likes reading science fiction and fantasy books, prefers rock and celtic music, loves sitting in the kitchen and cooking for her friends and family.  Find her on Twitter here: @pidzuchna

Philip Caputo, A Rumor of War

Philip Caputo, A Rumor of War Free Online Research Papers Philip Caputo was raised in Westchester, Illinois. He spent his fishing, hunting, and dreaming of â€Å"danger, challengers, and violence† (Caputo 5) in the Cook and DuPage County forest preserves. Tired of his dull life, Philip wanted excitement and a â€Å"chance to live heroically† (5). While attending Loyola University, Caputo rummaged through the Marine Corps recruiting material. Subsequently, he joined the Marine Corps Platoon leaders Class, attended Officer Candidate School, received his B.A. in English, and was commissioned a Second Lieutenant on February 2, 1964. Lieutenant Caputo was with the first ground combat unit to land in Vietnam in March of 1965 ( ). He went from a â€Å"boot brown-bar† (Caputo 33) to a seasoned infantry officer during his sixteen month tour of duty. Caputo started writing A Rumor of War in 1967 while living at the Bachelor’s Officer Quarters at Camp Lejeune, North Carolina. He did not finish the book until September of 1976 in Pine Creek, Montana. After leaving the Marine Corps, he worked for the Chicago Tribune as a Foreign Correspondent. He was extremely busy reporting in areas such as Saigon and Lebanon that he did not have time to work on his first book; â€Å"the manuscript often lay in a drawer for months. There was a period, in the early 70’s, when I didn’t look at it for more than a week or two a year† (Caputo 347). A Rumor of War tells the story of the Vietnam War from the soldier’s perspective. Caputo puts everything into perspective by describing every detail of war through his personal experience. This account allows readers to have a better understanding of the reality of war and what these young men endured. Caputo has since written several novels including Horn of Africa, Del Corso’s Gallery, and Means of Escape. He currently lives in Connecticut and works as a Contributing Editor for Esquire Magazine. In the past Philip has written for The New York Times, Washington Post, Boston Globe, and The Los Angeles Times. He was also a member of the Pulitzer Prize winning team covering election fraud during his time at the Chicago Tribune. The overall critical reviews of Philip Caputo’s A Rumor of War are outstanding. Christopher Lehmann-Haupt of The New York Times hailed the book as â€Å"singular and marvelous, one that, tells us, as no other book that I can think of has done, what it was actually like to be fighting in that hellish jungle† (Contemporary Authors Online). The heartfelt and brutal honesty in Caputo’s writing had William Broyles of Texas Monthly declare â€Å"Not since Siegfried Sassoon’s Classic of World War I, Memoirs of an Infantry Officer, has there been a war memoir so obviously true, and so disturbingly honest† (Amazon). The magnitude of this story had John Gregory Dunne write â€Å"To call it the best book about Vietnam is to trivialize it†¦Ã¢â‚¬  (Amazon). Brian King of Clio’s Eye stated A Rumor of War â€Å"reflects much of the pain and ambivalence the nation came to know to well† (1). The general consensus regarding Philip Caputo’s works following A Rumor of War is excellent as well. The praise for Indian Country Caputo’s most recent novel is overwhelmingly positive. The New York Times Book Review states â€Å"Caputo is a fine action writer, controlling the sweep of the narrative with musical skill† (Vintage). The acclaim for Horn of Africa states â€Å"Philip Caputo, from Vietnam onwards, has understood the hardest truths of the modern world better than almost anybody† (Vintage). John Gregory Dunne claims that Caputo’s first collection of short fiction Exiles â€Å"will make the strongest among us weep† (Vintage). The book takes place in Japan and Vietnam. Okinawa, Japan is Caputo’s first duty station after graduation from Basic School. He was assigned to 2nd platoon, C Company, 1st Battalion, 3rd Marines where he served as Platoon Commander for a rifle platoon. There was nothing exciting about Camp Schwab; a camp that consisted of â€Å"ranks of concrete barracks and chain linked fences which looked more like a minimum security prison than a home† (Caputo 30). A short Taxi ride into town was the closest thing to civilization (Caputo 30). The streets of Heneko were lined with bars which had ridiculous names such as Bar New York, Club California, and the Blue Hawaii Lounge. Heneko was a place the Marines could rid themselves of the boredom of the isolated base. When the Marines were not unwinding, they were dreaming of action. In the weeks to follow, the Marines of One-Three would gear up and gear down in anticipation of going into Vietnam. Apparently the North Vietnamese had crossed into South Vietnam with the intent of overrunning the country. Excitement and confusion followed. The news of going in to Vietnam changed daily, along with â€Å"weeks of alarms and counter-alarms, stand-tos and stand-downs† (Caputo 37). In March they would finally land in Danang and set up a defensive posture in conjunction with the ARVN. The Marines would quickly learn that Vietnam was totally different than the place they were used to. The toughest battle they faced in the first month in the theater was not with the Viet Cong, but with Vietnam’s climate and wildlife. The mosquito netting and the insect repellant they brought with them â€Å"proved ineffective against the horde of flying, creeping, crawling, buzzing, biting things,† (Caputo 57) that they encountered. The heat and humidity were just as bad â€Å"the terrain and the climate and the attendant diseases were more of an adversary than the Viet Cong† (CNN). From noon until dusk the sun was relentless. Accompanied by a hot wind, it baked everything in sight including the Marines. The dense jungle canopy that they traversed through was also a major obstacle, which at times was so dense that it was impenetrable. The little bit of light that filtered through the foliage managed to â€Å"bathe everything below in a greenish twilight† (Caputo 83). Things could be hear moving around the under brush, but not seen. The monsoon season seemed endless and diseases such as malaria and dysentery were commonplace. The jungle of Vietnam was in itself a battle that was being lost. William â€Å"Wild Bill† Campbell was the platoon sergeant for 2nd platoon. A picture perfect Marine who was a veteran of the Korean War. He stood 6’3’’ and weighed 220 pounds. Campbell ate, slept, and breathed Marine Corps. Being a Veteran of the â€Å"frosin chosin† he was respected by his peers and subordinates alike. He was not a man of paperwork and sometimes he did not follow the Uniformed Code of Military Justice. Campbell would rather punish his men in different ways, which kept their records clean and kept them eligible for promotion. One of Campbell’s biggest passions was close-order drill. He had been previously assigned to Parris Island, South Carolina as a Drill Inspector. It was a skill that he had perfected. Given the opportunity, Campbell would march his platoon around the parade deck for hours. Sergeant Campbell didn’t like officers. He ran his platoon as he saw fit. In his eyes, he was the platoon commander and Caputo was just an â€Å"unavoidable nuisance† (Caputo 30). Campbell was considered a lifer, someone who was more motivated than the average Marine and in it for the long haul. Murph McCloy was also a Lieutenant with One-Three. He was a modest man from Kentucky. McCloy had already been with the unit before Lieutenant Caputo had arrived. Murph and Caputo became friends almost immediately. They hung out together on liberty and talked about anything to keep their minds off of the Vietnam War. They were together drinking beer in Okinawa when the call came in to head out for Vietnam. McCloy had done a pervious tour in Vietnam as an observer with the ARVN. Familiar with Danang he was eager to show Philip around the foreign town. They sat down to have dinner with the Commanding Officer of the ARVN battalion McCloy had served with the first night they had liberty. They found their way down to a brothel that McCloy used to frequent. Upon arrival they ran into three Marines from Charley Company who were just coming out. Murph, who was stunned, covered for both of them by saying â€Å"Lieutenant Caputo and I are checking to make sure you men are taking care of yourselves. We hope you’re taking precautions† (Caputo 143). A major theme in A Rumor of War is the men who fight in the war and the moral extremes that they confront along the way. War is a time that changes men. Things which are not accepted as normal behavior during peace time can be found here and are often considered ordinary or usual. As the book unfolds, Caputo observes acts of violence that do not seem right. One time, early in the conflict, he catches a young Marine trying to cut off the ears of a dead Viet Cong as a trophy. He stops the act immediately, but as he thinks about the act he understands why the young Marine was doing this. Another incident that happens is with the South Vietnamese. It was difficult to trust them because of the intelligence which stated how the Viet Cong were embedded in the South. When military operations went wrong the South Vietnamese people were blamed for aiding the Viet Cong, and the consequences for such Snafu’s included killing innocent people â€Å"Well, if it’s dead and Vietnamese, it’s VC† (CNN) or burning entire villages to the ground. These acts were not right. However, when a Marine was killed, it was not uncommon for anger to take over in committing extreme acts of violence. At the beginning of the Vietnam War, 2nd Lieutenant Philip Caputo was a man who believed in the ideals of heroism, serving his country, and being a part of something meaningful. He believed that the Marine Corps stood for all the right things: Honor, Courage, Commitment! Michael Steele states in regards to Caputo’s heroism â€Å"he bought the bullshit about heroism, the patriotic war. So, he goes and joins the Marines, and he records this embittering process† (Steele 6). Caputo maintained this point of view only for a short time. As his company goes to war and his men start dying, he realizes it was not all it was cracked up to be. As his men begin to doubt the fact that they will win this war, so does Lieutenant Caputo, being an officer he tries to maintain his military bearing, but in the end he tells a Marine â€Å"I’m not supposed to say this to you, but I don’t either† (CNN)! The imagery of military weapons and foreign lands are intense. Caputo does not fail in describing every detail of weapons firing and munitions exploding. During one firefight â€Å"three Marines managed to sound like a small army, with Crowe’s shotgun roaring loudly. Then came the flat dull blasts of 40mm as Allen laid down a barrage with his grenade launcher† (Caputo 265). After another fire fight, Caputo’s platoon was getting shelled â€Å"a sound as of lightening striking a tree, a splitting sound. The earth shuddered† (Caputo 270). Caputo also managed to capture Vietnam as if you were standing right next to him. Visions of everlasting green jungle canopies and a variety of blood sucking insects accompany you down his vivid trek through the jungle. Caputo describes the vegetation on a mission: the Cordiller spread out before us, and it was the most forbidding thing I had ever seen. An unbroken mass of green stretched westward, one ridgeline and mountain range after another, some more than a mile high and covered with forests that looked solid enough to walk on. It had no end. It just went on to the horizon. I could see neither villages, nor fields, roads, or anything but endless rain forests the color of old moss. The mosquitoes were terrible. They were so bad that the Marines would stay up instead of sleeping to try and take their mind off of the little bloodsuckers. In the jungle however, there were bigger animals to be afraid of. The â€Å"humid wilderness where the Bengal tiger stalked and the Cobra coiled beneath its rock† (Caputo 82) was just as dangerous without the Viet Cong present. As a member of the Marine Corps I can relate to some of the experiences Caputo illustrates in his novel. The training he went through prior to Vietnam carries on today. I spent a year overseas and understand the difficulties of being an American in a strange land. This novel â€Å"was first published in 1977 and has remained in print ever since† (Neiburg 4). A Rumor of War â€Å"remains a standard text on the Vietnam War† (Key West 1) and Caputo is â€Å"an important and perceptive commentator on what can happen when human beings struggle† (Key West 1) . William Spanos of Boundary 2 indicates the importance of Caputo’s message in his article â€Å"9/11 and the forgetting of the Vietnam War†. Spanos writes: it is imperative that intellectuals who oppose the United States’ representation and conduct of the ‘war against terrorism’ retrieve the forgotten memory of the Vietnam War as Caputo’s deeply backgrounded, representative text articulates it†¦it is not simply its spetcral witness to the terror of America’s exceptionalist ‘search and destroy’ mentality that, despite the sustained attempt to obliterate it from history, continues to haunt the present American government†¦(Spanos 63)Spanos continues to argue that the American action taken in Vietnam will persist in today’s war on terror â€Å"the United States will no doubt succeed in its military mission to defeat the Taliban and to re-create an Afghanistan nation-state in its own image as it did- several times- in Vietnam in the early years of the war† (Spanos 63). â€Å"Caputo, Philip,† 17th Annual Key West Literary Seminar. 12 Apr. 2005 â€Å"Caputo, Philip,† Amazon. 18 Mar. 2005 â€Å"Caputo, Philip,† Contemporary Authors Online. 2005. Thomason Gale. 12 Apr. 2005 â€Å"Caputo, Philip,† Vintage. 18 Mar. 2005 â€Å"CNN Cold War –Interviews: Lt. Philip Caputo,† CNN Interactive. 18 Mar. 2005 King, Brian. â€Å"Rumor of War: Reality of Combat.† 12 Apr. 2005 Neiberg, Michael S., et. al. â€Å"A Rumor of War A Conversation with Philip Caputo at 58.† Commentary Magazine Summer 2000:64. 18 Mar. 2005 Spanos, William V. â€Å"A Rumor of War: 9/11 and the Forgetting of the Vietnam War.† Boundary 2 2003: 29-66. Duke University Press. 12 Apr. 2005 Steele, Michael. Interview with Mike Steele. 18 Mar. 2005 â€Å"Writers Try to Make Sense of the Vietnam-Book Boom,† The New York Times 4 Aug. 1987: C17. 12 Apr. 2005 Research Papers on Philip Caputo, "A Rumor of War"Book Review on The Autobiography of Malcolm XHonest Iagos Truth through DeceptionTrailblazing by Eric AndersonUnreasonable Searches and SeizuresMind TravelHarry Potter and the Deathly Hallows Essay19 Century Society: A Deeply Divided EraEffects of Television Violence on ChildrenPersonal Experience with Teen PregnancyCanaanite Influence on the Early Israelite Religion

Child Labor In Mining Industries Children And Young People Essay Essays

Child Labor In Mining Industries Children And Young People Essay Essays Child Labor In Mining Industries Children And Young People Essay Essay Child Labor In Mining Industries Children And Young People Essay Essay If we can non get down to hold on the basicss, such as the riddance of the most opprobrious signifiers of kid labour, so we truly are non ready to process frontward into the hereafter is a quotation mark taken from Alexis Herman, She is the 23rd US Secretary of Labor, functioning under President Bill Clinton. What does Mining industries comes to a individual s head when it is being discussed about it? Mining industries is fundamentally a sector where skillful and good trained labourers were being hired by corporations to delve up assorted cherished elements found in the mines and to sell or treat them with a net income. Furthermore, labourers are being supervised consequently to the stringent safety ordinances being enforced by the Labor Organization. However, this is merely a portion of the narrative being told. In the current competitory society, engaging adept good trained labourers is expensive ; hence, corporations need to happen an alternate path to cut down their outgo cost su ch as avoiding paying assorted legally-mandated societal security fees on their employees behalf includes wellness and personal insurance to keep profitableness ( Patrinos, 2007 ) . As a consequence, kid development in gold excavation industries emerges. Child development in excavation industry is an international celebrated job and it is being described as minor kid bush leagues whom are being forced or voluntarily work for inconsiderate greedy corporations merely to gain extra income to back up their household who are in poorness province. Furthermore, it is besides being illustrate as work that will strip kids of their childhood, their possible, interferes with their ability to go to regular school Sessionss and their self-respect, and which are harmful to their physical and mental development ( International Labour Organization, n.d ) . Through child labour in excavation industries, these kids will finally larn how to go more independent, mature every bit good as productive. Although it may be true that these kids can besides larn how to go independent, mature every bit good as productive by merely go toing schools, nevertheless, by talking from a realistic base point, these kids who are involved in child labour are largely derived from hapless families where their parents whom are incapable in affording to pay tuitions fees, books, uniforms, composing stuffs and transit to school for their kids. In add-on, some kids are forced to jump school as they have to work to gain extra income to feed themselves and their households. Through working, even from a really immature age, these kids will be able to someway be productive with the work that they carry out. For illustration, a kid who works in a gold excavation sector does non merely larn how to distinguish existent gold metal bars from normal pebbles and runing sophi sticated machinery but the kids will besides be able to gain money for themselves and their household as good. Furthermore, these kids who work will besides hold the chance to larn how to be mature and independent because they will finally go used to work on their ain. The endurance of many households particularly in hapless states is entirely depends on their working kids which play an indispensable function to keep their survivability to gain excess income merely to feed their empty tummies. Furthermore, kids are forced to drop out of school by their parents due to their increasing load as they need money to buy nutrients and other basic necessities to keep their endurance. Harmonizing to the International Labor Organization, We have to acquire to the root of kid labour which is linked with poorness and deficiency of decent and productive work ( Tubeza, 2012 ) . Poverty is one of the major root causes of child development and this is on the many grounds why kids at a immature age are needed to work. In add-on, why child labour in excavation industries could be something good is because of boycotts made against the Torahs which were created to forestall child labour from go oning may take to other greater effects such as harming the kids alternatively of assisting them. Unicef stated that an about of 100,000 kids lost their occupations in the excavation industries across Africa and other states ( Mottaz, 2006 ) . Therefore this causes many kids to get more unsafe occupations such as drug smuggling, child harlotry and other occupations that are more exploitatory than their old excavation industries occupation. Child labour in mining industries may seems to be good to some of the kids, but nevertheless, it deprives kids of their childhood, their possible, interferes with their ability to go to regular school Sessionss and their self-respect, and which are harmful to their physical and mental development ( International Labour Organization, n.d ) . These kids which involved in kid labour have the inclination to be withdrawn from a normal and happy life style of a childhood as they have no or unequal clip to bask the activities that immature kids normally do such as playing, go toing schools, or heightening their endowments through school with proper counsel. Additionally, playing and holding a proper instruction are merely one of the few rights given to kids that consideration should be given to, therefore striping kids from their childhood and potencies literally means go againsting their rights as kids, to travel against their self-respect every bit good as their freedom. Children may larn how to go independent, mature and productive through child labour in excavation industries but there are other more modern-day ways in larning it such as through proper counsel from their parents and go toing schools. Furthermore, a smattering of kids involved in kid excavation are non even at their legal working age, which includes kids between the ages of 15 to 17 old ages old ( Mottaz, 2006 ) . Countless figure of these hapless kids may be forced to work for the interest to guarantee the survivability of their household members ; hence this is the portion where the authorities plays an of import function in implementing rigorous statute law and policies to protect these kids. Awareness undertakings every bit good as contribution thrust is besides one of the extremely applause events that authorities can lend to the society. It may be true that statute law and policies enforced by the authorities could forestall child labour in mining industries from emerging but it may take kids to carry on a much more unsafe work that they have done before otherwise. The authorities should vouch a better and brighter hereafter for these kids in add-on to the creative activity and enforcing of statute law and policies that kerb kid labour in excavation industries. If the authorities provides Non-profit Organization which aid and supply better benefits to the kids of kid labour, possibly it might be possible that kids will halt from making these unsafe plants. Despite the facts that child labour in mining industries teaches kids to be independent, mature and productive, child labour is besides an indispensable factor for the endurance of many hapless family households and the statute law and policies made by the authorities which prevent kid labour in excavation industries causes kids to be involved in work which are more unsafe than they have been through earlier. Therefore child labour deprives kids from their childhood, their possible every bit good as their self-respect. All in all, I unfeignedly believe everyone is born with a modest bosom ; therefore we must unify and assist one another to battle and extinguish child labour every bit shortly as possible. We besides must hold the courtesy to lend at least something to the society such as by giving out contributions, take parting in societal events such as flash rabble to make more consciousness to the populace. Let us work together to salvage these hapless immature psyches and supply them with a better and brighter hereafter for these kids which will finally convey hope to our universe.

HRD Major Project Term Paper Example | Topics and Well Written Essays - 2500 words

HRD Major Project - Term Paper Example Senior management officers within an organization including human resource specialists, and engineering psychologists have obtained a lot of information on the impact of employee turnover, whereby several organizations invest a lot to maintain their employees. It is very important for the managers to ensure that they control the rates of employee turnover for the benefits of the organization (Taylor, 2002). This literature review is divided into five parts; factors leading to employee turnover, job satisfaction, effects of employee turnover, the ways to minimize employee turnover within an organization, and Maslow theory of motivation in relation to job satisfaction. Factors contributing to employee turnover According to Soltani and Liao (2010), turnover refers to the transfer of employees out of an organization. It is the replacement of staffs around the employment industry, between institutes, jobs and occupations (Soltani and Liao, 2010). Turnover can also be explained as the disc ontinuance of involvement in a group or institute. From these definitions, we can conclude that employee turnover is the transfers of workers, who obtained monetary reimbursement from the company, by alternating around the employment market, between institutions, jobs, and professions, usually current in terms of the income rate. Yin-Fah et al. (2010) reveled in their study that, managers who communicate frequently with workers reduce the chance of developing a labor force that feels devalued and unacknowledged. Retaining staff informed about administrative changes, recruitment plans and changing business difficulties is one method of ensuring workers stay in the company. Kalliath and Beck (2011) noted that, by abandoning or avoiding staff fears concerning job self-assurance through poor communication or ignoring workers from making discussions that affect their performance, like policy or bureaucratic changes, adversely influences the way workers view their boss. Their opinions cha nge to discontent and finally leading to low productivity because of low self-esteem and disengagement. Therefore, employees have a strong need to be informed through proper communication because organizations that has well-developed techniques of communication enjoy low rates of employee turnover. Eucker (2007) stated that, the turnover can be calculated using the total amount of leavers in a specific period as a proportion of the total number of employees at that specific period. This calculation can be conducted quarterly or annually within the year. This turnover rate at times is known as the separation rate. Eucker (2007) continues to argue that the cost of replacing an employee can be estimated at the rate of fifty percent to one hundred and fifty percent annual salary of the workers. In the findings, Eucker (2007) also argue that the cost of turn over might include vacancy costs, separation costs, replacement costs, difference in performance costs, and the benefits costs. The y further revealed in this study that, the turnover rate can be described as the rate of departure of something or individual and it must be reinstated for productivity high rates of these turnovers can affect the rates of productivity and lead to customer dissatisfaction (Eucker, 2007). According to this study, several factors can influence employee job turnover, and they include low job moral, stressful working conditions, poor job

Phases in Primary Education Essay Example | Topics and Well Written Essays - 4750 words

Phases in Primary Education - Essay Example This essay declares that corporal punishment in the classroom is a form of institutional child abuse. It does hurt and it can be destructive, both physically and emotionally. Therefore, as advocates for children, we must work to abolish its use. By revealing that certain beliefs about punishment are myths, that there are potential serious problems with the use of punishment, and that there are positive and effective alternatives of discipline, we hope that people can be moved to actively protest the use of corporal punishment in the classroom. Unfortunately, more than just facts are needed. The politics of change are also involved. A great deal of effort can go into dealing with bureaucratic systems, getting the attention of policy-makers, organizing support from a wide range of disciplines, and articulating related community issues. This project makes a conclusion that it is especially important to have the support of those who are directly involved with the issue, such as teachers (award-winning teachers typically do not use corporal punishment). The task may not be easy as communities frequently fail to protect their weakest citizens. The goal of eliminating corporal punishment in education is worth these difficulties. The classroom environment should be characterized by positive mutual regard and be free of abusing and demeaning acts. Until the practice of corporal punishment ceases, many children may never have the experience of learning in such a supportive, encouraging and safe environment.

Genetics assignment three Essay Example | Topics and Well Written Essays - 500 words

Genetics assignment three - Essay Example refers to variant expression of chromosomes, parts of chromosomes, or individual genes, depending on any one of the two sexes from where they get inherited. For the achievement of imprinting, genetic materials can get modified during the process of gamete creation or near the beginning embryonic growth in any of the two sexes (Judd 33). Therefore, the imprinted genes determine the traits that are articulated in a different way than would be the expected case under distinctive Mendelian inheritance. This assertion is false since imprinting is not specifically activation of the Y chromosome because with imprinted genes one can inherit only one working copy of the gene both from the mother or a father (Judd 46). Therefore, depending on the gene, either the copy of the father or the mother, by addition of methyl groups at some stage during sperm or egg formation can epigenetically get silenced. b) Turner mosaicism could have arisen through errors in early fetal cell division that resulted in some of the cells having two complete copies of the X chromosome whereas the other have only one copy. The absent X chromosome results in developmental faults in the fetus. Judd, Sandra J.  Congenital Disorders Sourcebook: Basic Consumer Health Information about Nonhereditary Birth Defects and Disorders Related to Prematurity, Gestational Injuries, Congenital Infections, and Birth Complications, including Heart Defects, Hydrocephalus, Spina. 2nd ed. Detroit, MI: Omnigraphics, 2007.

Critically discuss the following statement with reference to the Best Essay

Critically discuss the following statement with reference to the Best Practice and Best Fit approaches to strategic Human Re - Essay Example What makes some organisations prosper while others fail? Is applying the ‘best practices’ more successful than applying the ‘best fit’ approach to strategic HRM. These are questions that need to be addressed for a firm to develop the right strategy to drive it to success. According to Boxall and Purcell (2000, p. 193), ‘there are various principles and processes of good labour management but the methods firm adopt to reach their performance goals are affected by societal, sectoral, and organisational factors.’ This is a statement that needs to be explored further bearing in mind the importance attached to SHRM by firms as a means of achieving effectiveness and thus will be the subject of this research. To explore this issue further, the paper will first define the concepts used since various definitions affect the results of any research. Concepts such as strategy, strategic management, HR strategy and business strategy need to be understood for better evaluation of the different approaches involved. It will then discuss the ‘best fit’ and ‘best practice’ approaches to strategic human resource management (SHRM), their strengths as well as weaknesses. Though both approaches have been known to work for organisations, it should be argued that the ‘best practice’ approach is the most suitable in achieving organisational success. Besides the two approaches, the resource-based view of the firm is also worthy noting since it can solve the problems of ‘best fit’ and ‘best practice’ approaches. Definitions The strategic human resource management is derived from two concepts: strategy and HRM. Strategy is defined by Armstrong (2006, p. 113 cited in Johnstone and Scholes, 1993) as ‘the direction and scope of an organisation over longer time which matches its resources to its changing environment and in particular, to its markets, customers and clients to meet shar eholder expectations.’ The strategy is developed by managers to give the firm purpose and direction and as such, for strategy to be developed the firm has to have specific goals it wants to pursue and indicated in its vision and mission statement. It is essential in informing the stakeholders where the company is heading so that all their behaviours can be directed in the same direction. There are various levels of strategy: corporate, business and HR strategy. The corporate strategy is designed to direct the whole organisation whether local or global. It is developed at the top level of the corporation. Business strategy on the other hand, it designed for specific business units to achieve competitive advantage (Armstrong, 2006). HR strategies are aimed at ensuring the employees perform according to expected standards for organisational success, and these will be the concern for this paper. It is a pattern of strategic choices in labour management (Boxall and Purcell, 2000, p. 184). Human resource management is defined by Boxall and Purcell (2000, p. 184) as ‘anything and everything associated with management of employment relations in the firm’. They acknowledge the use of various management styles in contemporary workplaces depending on organisation context and the leadership in place. HRM concept has evolved over time from traditional personnel management to the now popular international SHRM and thus has been the object of debate in social sciences and academics. Theorists have come up with various methods of

I am going to send the paper topics by attachment Essay

I am going to send the paper topics by attachment - Essay Example From the beginning of the story, she describes the pathetic condition of her physical body with a sense of detachment, in a tone of irony, wit and humor. The sentences are intelligently crafted. Elucidating her accidental fall, she writes, â€Å"So many movements unbalanced me, and as I pulled the door open, I fell over backward, landing fully clothed on the toilet seat with my legs splayed in front of me:†¦..the building deserted, I was free to laugh aloud as I wriggled back to my feet, my voice bouncing of the yellowish tiles from all directions† (Para 1). Even in such a grim situation, she exhibits her capacity to remain in good humor and thus generates confidence. That is no ordinary sense of humor; it is the challenge to her destiny that brings her physical body to such a sorry state, but it fails to beat her mental toughness. She neither pities her condition nor condemns herself. She accepts her state of being â€Å"crippled† as part of her inner experience. She shows how reading about disability is much different from experiencing the disability. One’s strength is tested when one undergoes the ordeal. Her inner strength is admirable and the tone is straightforward. She admits, everyone is entitled to one’s opinion about her plight, and she is entitled to hers. I am devastated by her honesty. She is no more an active partner in the domestic environment and is unable to share the responsibilities, and watches with resigned pleasure how her children and other family members have readjusted to her changed physical condition. But she admits candidly, â€Å"But I couldn’t bear the corroboration that around me were doing in fact what I’d always suspected them of doing, professing fondness while silently putting up with me because the way I am. A cripple† (Para 17). But this is a situation in her life over which she has no control. She is aware, people who interact with her and family members with direct resp onsibility towards her, show special concern, consideration and kindness to her. But the structured of her deformed and fragile body has nothing to with her steely mental frame and her tough resolutions in life. She makes a matter of fact observation, â€Å"People - crippled or not - wince at the word "cripple," as they do not at "handicapped" or "disabled." Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates /gods /viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I swagger.†(Para 2) She believes that the medical practitioners are in the learning stage about her complicated condition and does not blame them for their initial confusion about the diagnosis. They are doing their best to monitor the developments happening to her body. She has her challenge, and they have their challenges. She describes her relationship with the doctors taking care of her: â€Å"I may be frustrated, m addened, depressed by the incurability of my disease, but I am not diminished by it, and they are" (Para 30). She has converted her physical disadvantage to strengthen her spirit and sharpen the writing skills. Her words have more punch and imagination is more fertile, as would be seen from the words go in the essay. About the vital role her sense of humor plays in her life, she expresses her predicament and fear that the gravity of her disease may do irreversible damage to her existence and writes, â€Å"

Role of Nurse Educators in Saudi Arabia Essay Example | Topics and Well Written Essays - 2500 words

Role of Nurse Educators in Saudi Arabia - Essay Example To become one means to have the competence to inculcate the ideologies and values of nursing care provision among students, ability to determine new roles brought about by socio-professional changes and has the conceptual knowledge and experience to provide a holistic academic and clinical educational experience to the learner. With all this responsibility, one is bound to ask 'How do nurse educators define, perceive and construct their own teaching professionalism especially in light of the changes in health care provision' It is in this spirit that I conduct this study. I seek to determine the roles of a professional nurse educator and their work strategy to know how they deal with the responsibility and at the same time determine how they gauge their efficiency. The focus of the study is mainly on their teaching strategies, how they assess the development of nurses and their action plan for academic and practical sessions. Results from this data is hoped to provide a reference for understanding and improving the nursing educator profession and professionalism. Literature Review Many researchers and scholars have made several contributions towards the various aspects surrounding the profession of nurse educators. Research regarding the core competencies expected of a nurse educator is particularly popular and has led to interesting results. Heath, Potter and Perry (1995) focused on the academic qualification and work setting of nurse educators as they state that nurse educators are primarily those who are working in the academic arena and have attained their master's or doctoral degree. They add they can also be those who work in the staff development department of health care agencies... This essay stresses that nurse educators are those in the academia and clinical settings who persevere to educate future nurses and at the same time produce scholarship that will advance the field. They are the force that design, evaluate, implement and revise the current content and pedagogies of the academic and continuing curriculum for nurse education. To become one means to have the competence to inculcate the ideologies and values of nursing care provision among students, ability to determine new roles brought about by socio-professional changes and has the conceptual knowledge and experience to provide a holistic academic and clinical educational experience to the learner. This study uses Grounded Theory proposed by Glaser and Strauss in order to study the role of nurse educators in Saudi Arabia. The method involves obtaining data on their daily activities and generates theories or explanations of human behavior and social processes. Some nurse educators are expected to find it hard to answer some questions posed during the interview. Grounded theory is deemed to be effective and appropriate in collecting the data from the nurse educators from both clinical and academic background in the form of codes or key points derived and interpreted during the conversation with the participants. The analytical tool will facilitate in exploring the setting of human action at the time of interview with the nurse educators, nurses and managers.

Critically discuss the following statement with reference to the Best Essay

Critically discuss the following statement with reference to the Best Practice and Best Fit approaches to strategic Human Re - Essay Example What makes some organisations prosper while others fail? Is applying the ‘best practices’ more successful than applying the ‘best fit’ approach to strategic HRM. These are questions that need to be addressed for a firm to develop the right strategy to drive it to success. According to Boxall and Purcell (2000, p. 193), ‘there are various principles and processes of good labour management but the methods firm adopt to reach their performance goals are affected by societal, sectoral, and organisational factors.’ This is a statement that needs to be explored further bearing in mind the importance attached to SHRM by firms as a means of achieving effectiveness and thus will be the subject of this research. To explore this issue further, the paper will first define the concepts used since various definitions affect the results of any research. Concepts such as strategy, strategic management, HR strategy and business strategy need to be understood for better evaluation of the different approaches involved. It will then discuss the ‘best fit’ and ‘best practice’ approaches to strategic human resource management (SHRM), their strengths as well as weaknesses. Though both approaches have been known to work for organisations, it should be argued that the ‘best practice’ approach is the most suitable in achieving organisational success. Besides the two approaches, the resource-based view of the firm is also worthy noting since it can solve the problems of ‘best fit’ and ‘best practice’ approaches. Definitions The strategic human resource management is derived from two concepts: strategy and HRM. Strategy is defined by Armstrong (2006, p. 113 cited in Johnstone and Scholes, 1993) as ‘the direction and scope of an organisation over longer time which matches its resources to its changing environment and in particular, to its markets, customers and clients to meet shar eholder expectations.’ The strategy is developed by managers to give the firm purpose and direction and as such, for strategy to be developed the firm has to have specific goals it wants to pursue and indicated in its vision and mission statement. It is essential in informing the stakeholders where the company is heading so that all their behaviours can be directed in the same direction. There are various levels of strategy: corporate, business and HR strategy. The corporate strategy is designed to direct the whole organisation whether local or global. It is developed at the top level of the corporation. Business strategy on the other hand, it designed for specific business units to achieve competitive advantage (Armstrong, 2006). HR strategies are aimed at ensuring the employees perform according to expected standards for organisational success, and these will be the concern for this paper. It is a pattern of strategic choices in labour management (Boxall and Purcell, 2000, p. 184). Human resource management is defined by Boxall and Purcell (2000, p. 184) as ‘anything and everything associated with management of employment relations in the firm’. They acknowledge the use of various management styles in contemporary workplaces depending on organisation context and the leadership in place. HRM concept has evolved over time from traditional personnel management to the now popular international SHRM and thus has been the object of debate in social sciences and academics. Theorists have come up with various methods of

Role of Nurse Educators in Saudi Arabia Essay Example | Topics and Well Written Essays - 2500 words

Role of Nurse Educators in Saudi Arabia - Essay Example To become one means to have the competence to inculcate the ideologies and values of nursing care provision among students, ability to determine new roles brought about by socio-professional changes and has the conceptual knowledge and experience to provide a holistic academic and clinical educational experience to the learner. With all this responsibility, one is bound to ask 'How do nurse educators define, perceive and construct their own teaching professionalism especially in light of the changes in health care provision' It is in this spirit that I conduct this study. I seek to determine the roles of a professional nurse educator and their work strategy to know how they deal with the responsibility and at the same time determine how they gauge their efficiency. The focus of the study is mainly on their teaching strategies, how they assess the development of nurses and their action plan for academic and practical sessions. Results from this data is hoped to provide a reference for understanding and improving the nursing educator profession and professionalism. Literature Review Many researchers and scholars have made several contributions towards the various aspects surrounding the profession of nurse educators. Research regarding the core competencies expected of a nurse educator is particularly popular and has led to interesting results. Heath, Potter and Perry (1995) focused on the academic qualification and work setting of nurse educators as they state that nurse educators are primarily those who are working in the academic arena and have attained their master's or doctoral degree. They add they can also be those who work in the staff development department of health care agencies... This essay stresses that nurse educators are those in the academia and clinical settings who persevere to educate future nurses and at the same time produce scholarship that will advance the field. They are the force that design, evaluate, implement and revise the current content and pedagogies of the academic and continuing curriculum for nurse education. To become one means to have the competence to inculcate the ideologies and values of nursing care provision among students, ability to determine new roles brought about by socio-professional changes and has the conceptual knowledge and experience to provide a holistic academic and clinical educational experience to the learner. This study uses Grounded Theory proposed by Glaser and Strauss in order to study the role of nurse educators in Saudi Arabia. The method involves obtaining data on their daily activities and generates theories or explanations of human behavior and social processes. Some nurse educators are expected to find it hard to answer some questions posed during the interview. Grounded theory is deemed to be effective and appropriate in collecting the data from the nurse educators from both clinical and academic background in the form of codes or key points derived and interpreted during the conversation with the participants. The analytical tool will facilitate in exploring the setting of human action at the time of interview with the nurse educators, nurses and managers.

The Censorship of Huck Finn Essay Example for Free

The Censorship of Huck Finn Essay The Adventures of Huckelberry Finn has been called one of the greatest pieces of American literature, deemed a classic. The book has been used by teachers across the country for years. Now, Huck Finn, along with other remarkable novels such as Catcher in the Rye and To Kill a Mockingbird, are being pulled off the shelves of libraries and banned from classrooms. All the glory this majestic piece by Mark Twain has acquired is slowly being deteriorated. This is occurring because some say it does not meet â€Å"today’s† politically correct standards. This is an immense disturbance to all who have read and cherished Huckelberry Finn and know this work’s true meaning. Censorship, as defined in the dictionary, is, in the case of a book, to take out things thought to be objectionable. Censorship is far more than that. This mere word prohibits us from all things branded with its mark. In this instance of The Adventures of Huckelberry Finn, it takes away an American treasure, and more importantly, defies First Amendment rights. Those who find Huck Finn distasteful and unappropriate are trying to brand this work, by censorship, and make it unjust to read. This is similar to a farmer trying to brand his mark upon a bull, with those against Huck Finn as the farmers and Huckelberry Finn is the bull. As most know the bull never goes down without a fight and won’t allow thje farmer to branded, just as the supporters of Huckelberry Finn will not just be taken down passively. The main reason Huckelberry Finn is being subjected to such scrutiny is because of the way Twain portrayed â€Å"nigger† Jim, and his use of the racial slur. The Anti-Huckelberry Finn feel that it is to uncomfortable for African-Americans to read the book and think they are being stereotyped into Jim’s image. Though some find it wrong for this American treasure to remain available due to its racism, this is not the case. Even though the word â€Å"nigger† is used over 200 times in the book, it was common for African-Americans to be referred to as this during the period of the book and the time the book was published. Those trying to have Huckelberry Finn censored are also opposed to Jim being portrayed as â€Å"an uneducated man, very superstitious, infantile, passive, and generally uncultured,† as written by Frank Ritter. These ideas may at first seem like the basis for a good argument , but it is later apparent that these  discriptions coeinside with the feelings about African-American slaves at the time. For this reason there is no way that Huckelberry Finn can be charged with not living up to todays standards. The racist ideas put forth in Huckelberry Finn, horrid as they may be, are part of America’s past. Reguardless that it was in the past, it should not be lost, but utilized to see the wrong done to this group of people and to learn from it to better life today. In the four articles there were many contrasting ideas and different approaches to Huckelberry Finn and the case surrounding it. Though there were a few points made against Huckelberry Finn, the general feelings and logic of the articles was that the book should be left, â€Å"as is. † This was clearly stated by Frank Ritter in him saying, â€Å"the present-day objections to Huckelberry Finn are absurd. It is idiocy to go back and apply to novels written more than 100 years ago the standards that prevail today. † In that same article, John Wallace’s ideas on the teaching aspect of the book were more than irrational. He called the book, â€Å"the most grotesque example of racist trash ever given to our children to read,† and then continued on to verbally abuse teachers in the past and those who will use Huckelberry Finn in their classes. The four articles though offering some help to the offense, defend Huckelberry Finn in many more ways. This idea was best put forth in the Seattle Times article, in the part speaking of the english teacher who has assigned the bood for 28 years saying, â€Å"the book has a ‘raw edge’ and that some of the language is offensive, but the positive value far outweighs the negative. † The Adventures of Huckelberry Finn should not, in any way, shape, or form, be restricted from readers and students. This great American novel is part of our history, a part of history that has lasted and been passed on from generation to generation. The passing on not of racism, but of a way to learn about the past and to learn from it. English classes, as well as readers, have utilized this book to better understand the way of life on the Mississippi in the first half of the 1800s. Huckelberry Finn is not only a good way to teach literature, but also to help people open their eyes and see what life was really like. More importantly to learn from the mistakes made in the past. Those who haved picked up this book have used it to become not hating and racist, but further educated and more understanding people. In censoring this classic, the First Amendment rights which are so priceless to our country, would debase them and our entire American way of life. This incrdible masterpiece of 1800 America would be forgotten if censored. This would do away with all the morals our country stands for and obliverate the book’s incredible author. There are many ways around censoring this work and the bull will not go down without a fight. This awesome piece of art, known as The Adventures of Huckelberry Finn, won’t be vanquished.

Resorts And Palaces Of Taj Hotels

Resorts And Palaces Of Taj Hotels Marketing is a prime asset of any companies in todays market. Marketing department is the backbone of any companies any d if the company doesnt have this can be called handicapped. It context to a hotel it also a has vital role, as the hospitality is a fast growing industry and has tough competition everywhere; so it is very important to be ahead of the competition. In this context marketing plays a fatherly role. Marketing department is the area which comes in contact with the customers and tells about the product and the services provided by the hotel and compare it with its competition. During this project the author has given the introduction and importance of marketing about marketing in comparison to a hotel. A brief about taj hotels palace and resorts has given in relation to its history and segment of customers served. The main objective of this particular project to learn, analyze and propose solutions wherever required to the various marketing strategies undergone by the Taj Palace, New Delhi hotel and also giving the reason for the proposed solutions to it. This project would also allow the author to know and learn about the city and would also allow the author to understand about the hospitality trends in the city. It would also help the author to understand the competitors of Taj Palace, New Delhi and providing significant reasons and facts for supporting the reasons of the provided solutions and suggestions. This will also help to learn about the city and will learn what the trends of hospitality in the city are. It will help to learn what strategies are the competitors of Taj Palace, New Delhi to compress it competition. Marketing: An Introduction For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does Stuart H. Britt, US advertising consultant Marketing is a social and managerial process to obtain they need and want through creating and exchanging products of what they need. Kotler defines marketing as The key to achieving organisational goals consist in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. marketing today helps in understanding the psychology of customers so that products can be innovated accordingly. . In the Hospitality Industry, leaders like the Taj Hotels Resorts Palaces, Marriott International, Hilton, Hyatt, etc are increasing their market share at the expense of smaller chains and independent operators because they possess a thorough understanding of marketing which is essential to ensure steady flow of customers. Marketing involves the following questions: How to find the right customers? Different products? How does one reduce cost of customer acquisition? The scope of marketing is quite broad. The implication is that the firm uses to acquire customers and manage the relation with them. The Kotler definition encompasses both development of new products and services and their delivery to customers. Marketing expert Regis McKenna expressed a similar viewpoint in his influential 1991 Harvard Business Review article Marketing is everything. McKenna argued that because marketing management encompasses all factors that influence a companys ability to deliver value to customers; it must be all-pervasive, part of everyones job description, from the receptionists to the Board of Directors. The Importance of Marketing in Context to the Hospitality Sector Marketing is one of the most important tool in the in the hospitality sector as well as other sectors which plays a major role. In other industries selling of products are sold is marketing but in the hospitality sector it is sold with a slight variance. In a hotel it is not the product it is the service that is provided to the guest. Both service marketing and goods marketing start with a crucial need identification and product design functions; goods generally are produced before sold and services generally are sold before produced. Service industry has less influence on comparison with the other industries. The influence is slow comparison to the industries. The customers who have not witnessed the product may have a different opinion. Goods marketers may be able to move prospective customers from brand awareness to brand preference with packaging, promotion, pricing and distribution whereas services marketers usually cannot. The services provided in a hotel are intangible. This type of service makes it more difficult to describe the services provided to the customers so the customers can only feel the services. Customers perception of risk tends to be high for services because services cannot be touched, smelled, tasted or tried on before purchase. Customers can try a new product like a test drive of a car but to experience the services of a hotel he has register as a guest in the hotel. Service marketers can create brand awareness and induce trial before the sale, but they demonstrate benefits and build brand preference most effectively after the sale. Superior service can only be felt it cant be packed and given to customers. Introduction to Taj Hotels Resorts and Palaces Indian Hotels Company Limited (IHCL) is a subsidiary of Taj Hotels Resorts Palaces which is a part of the TATA Group which is Asias largest group and one of the finest and the oldest companies of India. The first hotel built by Taj was Taj Mahal Palace built in 1903 and it was built because Indians were not allowed to stay in prestigious hotels and not allowed in clubs during the British rule. This lead in the foundation of the Tata Group by Mr. Jamsetji Nusserwanji Tata. The hotel alone stands for more than a century. The main development of the group started in the 70s under the leadership of the then Chairman and Managing Director, Mr. Ajit Kerkar. In the starting came the Rambagh Palace in Jaipur. They started with the concept of converting century old palaces into hotels, which is now USP of the Company. During the years many more hotels like Taj Coromandel and the Fishermans Cove, Fort Aguada Beach Resort were built. In the 80s the company came up with two more hotels in the capital city and Bangalore. These hotels are ethnic in nature and they are setup according to international standards. The Taj is symbol of hospitality in India and completed 100 years in 2003. Till date the company has 78 hotels including resorts and palaces. Out of which 18 are abroad which are in Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia. In India it has 60 hotels across 45 locations like Delhi, Mumbai, Calcutta, Chennai, Goa etc. as the brand holds such diverse network it symbolises Indian hospitality in India and Abroad. The Managing Director, R.K. Krishnakumar says The vision for the Taj Group is for it to be a select chain, present globally. Asian, perhaps in character, but absolutely international in terms of systems and processes and with a strong West European focus. The way forward was to make sure that the entire Taj team is imbued with the missionary zeal to sell the brand. The Taj caters all types of hotels like luxury, business and premium. Amongst the clientele, international travellers form the bulk of the market for the Taj particularly in the metros. Even the profiles of the Indian customers are changing with time. Categories of Taj Hotels Taj Hotels Palaces and Resorts is an international hospitality group with strong roots in India. For the past 100 years they had build their own reputation on legendary properties, unparalleled facilities and impeccable service. They operate in the luxury, premium, mid market and value segments of the market through their following brands: Taj (luxury full-services resorts and palaces) is their flagship brand for the worlds most discerning travellers seeking authentic experiences given that luxury is a way of life to which there are accustomed. Spanning world renewed landmarks, modern business hotels idyllic beach resorts, authentic Rajput palaces and rustic safari lodges ,each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create experiences and lifelong memories. Taj also encompasses a unique set of iconic properties rooted history and tradition that deliver truly unforgettable experience. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and except cal service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non-replicable with great potential to crate memories and stories. Taj Exotica is their resort and spa brand found in the most exotic and relaxing locales of the world. The properties are defined by the privacy and intimacy they provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred on high and accommodation, intimacy and an environment that allow its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and electric culinary experiences, impeccable service and authentic Indian spa sanctuaries. Taj Safaris are wildlife lodges that allow travellers to experiences the unparallel beauty of the Indian jungle amidst luxurious surrounding. They offer Indias first and only wildlife luxury lodge circuit .Taj safaris provide sustainable ecotourism model. Premium Hotels (premium full-service hotels and resorts) provide a new generation of travellers a contemporary and creative hospitality experience that matches their work-hard play-hard lifestyles. Stylish interiors, innovative cuisine, hip bars and a focus on technology set these properties apart. The Gateway Hotel (upscale/mid-market service hotels and resorts) is a pan India network of hotel s and resorts that offers business and leisure travels a hotel designed, keeping the modern nomad in mind. At the Gateway hotel people believe in keeping things simple. This is why Taj hotels are divided into 7 simple zones stay, hangout, meet, work, unwind and explore. Ginger (Economy Hotels) is their revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordable are hallmarks of this brand targeted at travellers who value simplicity and self service. Client profile Taj hotels have a client profile consultation service provided wherein they diagnose the clientele needs and with that information they try and provide the required facilities to their customers. Generally Taj concentrates on the upper class of the society who can spend lavishly on the luxury provided. Vision The Taj group hotels commit itself to the overall improvement of the ecological environment, which all the people are a part of. We recognize that we are not owners but caretakers of the planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through EARTH: ENVIRONMENT AWARENESS AND RENEWAL AT TAJ HOTELS. For us earth is not a program, nor a process, it is a way of life. Mission Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our International presence. Increase domestic dominance and create value for all stakeholders. Earth In an endeavour to reinstate its vision and efforts to boost sustainable tourism and integrate environment management in all business areas Taj hotels and resorts and palaces presents EARTH (ENVIRONMENT AWARENESS AND RENEWAL AT TAJ HOTELS) a project which presents and indicates the conscious effort of one of Asias largest and finest group of hotels to commit to energy conservation and environment management. EARTH has received certification from green globe the only worldwide environmental certification program for travel and tourism. Taj values PEOPLE DIVERSITY, INTEGRITY AND RESPECT PASSION FOE EXCELLENCE EXCEED EXPECTATIONS INNOVATIONS SENSE OF URGENCY AND ACCOUNTABILITY JOY AT WORK Taj promises At the Taj group their commitment is to service excellence is rooted in our two guiding principles. One of Taj key priorities is to empower the people to deliver on their legacy of impeccable service3. Four steps of service are:- A warm and sincere welcome. Use the guest name, whenever possible. Fulfil guests need and provide anticipatory service. Defect free products and services. Fond farewell using the guest name, whenever possible. The following philosophy is a summary of our beliefs and values towards our employees. Introduction to Taj Palace, New Delhi Taj palace one of the most popular 5 star hotels to stay in Delhi it provides one of the best and marvellous international facilities and world class services to the guests. It has 461 rooms which attracts a majority of big shots of the state and government officials. Top business tycoons love to stay in the hotel during their business trips. The hotel is located is Sardar Patel Marg, Diplomatic Enclave near to Dhaula Kuan area. The national and international airport is just a 10 mins drive from the hotel. The hotel has 12 banquet halls with world class facilities for all kind of functions like meetings, seminars, weddings and casual parties. The capacity of the hall is around 700-1000 guests. The hotel provides all kind of recreational activities for its guests. The hotel look is all n different in the area. It is a perfect embodiment of all the qualities associated with Taj hotels, Resorts and Palaces. The luxurious and fabulous rooms are mainly divided into 7 categories superior rooms, deluxe rooms, Taj Club rooms, Executive suite, Grand Luxury Suite and Grand Presidential suite. The Grand Presidential suite is one of the rooms in the city in comparison to its competition hotels. The rooms have different views available as per the guest continence like garden view, pool view and city view. The hotel serves fantastic food in its 4 different restaurant specially the award winning Oriental express which provides excellent luxury and services to its guests and itself is one of the best restaurants in the city to dine in. Competitors of Taj Palace, New Delhi Though Taj Palace is well reputed hotel it faces tough competition. As the hotel is situated in Delhi which is the Metro city and the capital, there are many other five star properties of Taj and other brands, these hotels provide tough competition because they provide the same services in comparison with the hotel as they have market share with them. The Hotels providing immense competition are: ITC Maurya Sheraton, New Delhi: it is a 440 room property and it the main competition to the hotel as it is the nearest situated hotel. It is a Welcomgroup property and it provides world class facilitates to its guest. It is one of the most popular hotel for dinning in the city because of its world famous restaurant BUKHARA which specialise in North West frontier cuisine. The hotel truly creates magic on the hearts and the minds of the travellers with its luxury accommodation and its state-of-the-art facilities and warm hospitality. Hotel Hyatt Regency, New Delhi: located in the area of Bikaji Cama Place in South Delhi, this 520 room property provides state-of-the-art services to its customers and is one of the well reputed hotels in the area. This particular hotel provides a very tough competition to its competitors. The hotel provides all types of rooms from the poolside facing to executive rooms to The Presidential Suite. The interior of the hotel is bed-lighted with selective traditional art work, elegant furnishing, artful antiquities blended with some fabulous service provided by the well trained staff. Le Meridien, New Delhi: Situated in the Raisina Road, with its proximity to the shopping, commercial and cultural center act as a potent factor for this particular hotel. This Hotel a part of a very well reputed brand Le Meridien group of Hotels, is one of the most popular hotels present in the city. This 355 room property provide all types of rooms to its travellers from Deluxe to the presidential suites with all types of facilities ranging from in-room safe to high speed internet access in its rooms. Its Food and Beverage outlets providing different cuisines such as the Golden Pheonix (Chinese cuisine), Pakwan (North Western Frontier Cuisine), the Pierre (French Cuisine), Henris bar and Aloha bar gives this hotel and extra edge and gives a tough competition to the taj palace. The Oberoi Hotel, New Delhi.-The hotel reflects a nice blend of tradition and contemporary sophistication. The hotel is situated near to the city center, business, commercial and shopping districts. The hotel has a prestigious golf course on one side and on the other side it has a Humayuns tomb. Placed in the Dr. Zakir Hussein Marg, New Delhi, it is roughly 20 mins. Away from the airport. It has been awarded as the Best Hotel in Delhi and Among the Top 100 Hotels in the world by the Institutional Investor, 2009 the worlds best Hotels. This hotel has also being awarded with a number of other awards also such as The best hotel in Delhi by TTG Travel Awards, 2009 and Amongst best hotels and Resorts in the World by Forbes Traveller 400- the worlds best hotels and resorts 2009. This 350 room property provides all kinds of world class services to its travellers and hence is the biggest threats to the taj. Shangri-la-Eros Hotel, New Delhi: It is most centrally located hotel in the city. The hotel is situated in Connaught place which is like the lifeline of Delhi as the Business, Commercial and Shopping District definitely makes it one of the preferred hotels for the guest to stay into. It is 17 floor hotel which has 350 luxurious rooms which target both business and leisure travellers and is definitely popular 5 star property in the city. It is a very famous food and beverage out known as cafà © uno along with other outlets is famous among the guest who comes to the city. Taj Mahal Hotel, New Delhi: It is one of the distinguished properties in the capital city. It is the sister hotel of Taj Palace. The hotel is located in the lutyens residential place in Delhi. It is a landmark by itself. . Although it is located a bit far away from the airport approximately 40 mins., but is near to the bustling city center, Connaught Place, Pragati Maidan, Government Offices and Diplomatic Missions. This 294 room property also has been awarded as the 5 star diamond award by American Academy of Hospitality Radisson Hotel, New Delhi: This 5 star property in the National Capital Region, located less than 5 km from the Domestic and International airport of Delhi and the near to the business hub of Gurgaon, The Radisson Hotel is truly one of the easiest ways in which one can make its trip to Delhi a memorable one. The Radisson Hotel simply oozes luxury and promises its guest a stay with an experience of a lifetime. This 29 room property also gets an edge with its five Food and Beverage services; specially one of the famous Restaurants in Delhi i.e. The Kabab Factory truly gives an edge to this property. About The Capital City Delhi is capital city of India and is the largest metropolis by area and second largest by population. It also stands 8th in the world largest metropolis with more than 12.25 million inhabitant in the territory and over 15.9 million residents in the NCR (national Capital region) which includes Noida, Faridabad, Gurgaon and Ghaziabad. It is a modern city which has a history all around it. A tour of Delhi provides the visitors with much to see and admire ranging from the Mughal monuments to Modern Malls, from Traditional arts and crafts to trendy fashion shows. Delhi is a city which combines the historic and the modern in a unique way. Delhi was the second most visited place after Andhra Pradesh with increase in foreign tourist to 2.3 million in the year 2008 as compared to 2.01 million in the year 2007 and 1.9 million in 2006.It became the capital of India in the year 1911, after the British East India Company gained control of India during the 18th and 19th century and George V. the head of the East India Company decided to move back to Delhi and it announced it as the capital city of India. It was when the India gained independence from the British Rule, New Delhi was declared as its capital and seat of the government. New Delhi houses important offices of the federal Govt. including the parliament of India. With the estimated net State Domestic Product of the Fiscal Year of 2007 of Rs.1.82 billion (US$24.5 Billion) in nominal terms and Rs. 3,364 billion (US$69.8 billion), Delhi is the largest commercial center in Northern India. Delhi had a per capita income of Rs. 66,728 (US$1,450) in 2007 at current prices; it is the third highest in India after Chandigarh and Goa. Delhi has the largest and one of the fastest growing retail industries in India, because of which land prices are booming and it is currently ranked at 7th most expensive office hotspot in the world with prices at $145.16 per square foot. Along with its contribution in the economy, Delhi plays a significant role in being one of the hot tourist destinations in India because of numerous historical monuments present in the city. This can be seen with the example of many monuments of significance found in the city. With the Archaeological survey of India recognizes 1200 heritage buildings and 175 monuments in Delhi as national heritage sites. With the presence of the three worlds heritage sites i.e. The Red Fort, Qutub Minar and Humayuns Tomb along with the architectural marvels like the Jama Masjid which is Indias Largest Mosque and India Gate gives as extra edge of attraction for the tourist in Delhi. S.W.O.T. analysis of Taj Palace, New Delhi SWOT analysis is divided into 4 parts Strength Weakness Opportunity Threats Strengths It has the largest convention center which can handle 700 personals at a single point of time. The Orient express restaurant, one of the popular restaurants in the city, adds as an promoter to the hotel and helps in generating extra revenue. The hotel is located in one of the prime locations and is very near to the airport which is a 10 min drive. As it is centrally located so it has a well connectivity with the city. Hence, easy access to travellers. The rooms are divided into many types and also give the guests of option of different views as per guest connivance like pool view, garden view and city view. For a pick up and drop facility the guest has an option of one of most luxurious car that is JAGUAR. The 12 banquet halls can accommodate different types of function at the same time and which generates good revenue for the hotel. Its spacious rooms give a full luxury experience with some extra luxurious options as per convenience of the guest. It has the largest convention center which can handle 700 personals at a single point of time. The Orient express restaurant, one of the popular restaurants in the city, adds as an promoter to the hotel and helps in generating extra revenue. Weakness The lighting in the lobby gives it a very dull look which creates a dull atmosphere in the lobby and for the guest who enters the hotel for the first time. The parking area in the hotel is very less which generates problem during high occupancy and banquet functions. Staffing of the not adequate which again is a problem during high occupancy. It is located in an area in Sardar Patel Marg, which faces a massive problem of traffic jams which does keeps the traveller waiting on roads and hence, leads to reducing the curiosity of the traveller for visiting the hotel. Less aggressive promotional activities taken place by the hotel in order to promote their product which in turn looses out its customers. In comparison to its competitors the food and beverage outlets are very costly which again a drawback for the hotel. The Oriental Express restaurant mostly invites the guests to the restaurant instead of allowing the walk-ins. Opportunities To promote and generate more revenue the hotel should be more aggressive in the promotion of the hotel. To promote the hotel some activities like food fest and exhibition can be held to promote the hotel. The hotel should promote its food and beverage outlets to give stiff competition to its competitors for e.g. the oriental express which is a very famous restaurant should be promoted to give a good competition to ITC Maurya Sheratons Bukhara and generate more revenue. Different schemes related to room tariff should be made and be promoted so the occupancy be increased and generates more revenue. Contractual staff can be increased in order to provide efficient service to its guests during peak seasons. The parking area should be improved so that it gives convenience to guests which are a problem in the food and beverage outlets. Walk in guests should be allowed in the main restaurants like Oriental express so that it helps in increasing the revenue of the hotel. Threats There is a very tough competition of well known 5 stars in the city along with the upcoming hotels not only in the city but also in the NCR area are a big threat to the Taj Palace. The hotel should be more aggressive in promoting the hotel in the area of food and beverage and the aim should be eating up the market of is competition hotels. The food and beverage staff is not adequate which leads to customer dissatisfaction and leads to less revenue. There should be a specialized restaurant in the hotel as it is the latest trend in the hotel industry like its competition hotels has such as the Bukhara by the ITC Maurya Sheraton Dakshin by Sheraton, New Delhi Hotel aims at eating up the market demand of the Taj Palace hotel, which indirectly reduces the revenue of the hotel. Next door property by the ITC Welcomgroup i.e. ITC Maurya Sheraton aims at eating up the market share of Taj Palace. New Delhi Marketing strategies taken by Taj Palace, New Delhi The market strategies are mainly divided into 3 parts mainly Segmentation Targeting Positioning Market Segmentation Different marketing strategies are being used to promote the hotel and generate the max revenue where market consists of buyers, the buyers always by many reasons like needs, wants, locations, buying attitude and buying practices. For eg the needs and wants of the customers of a hotel in Goa will be different from the needs and wants of a guest in Cochin. The Taj Palace is a luxury hotel by categorization, if the geographical segmentation is taken then the hotel mainly aims to target all the leisure guests who visit the city as the hotel is near to the airport is also tries to cater all the business clientele who comes on business trips in the city and it also try to take in the function of these guests like business meetings, seminars and conferences. Taking the local crowed into consideration Taj Palace, New Delhi hotel tries to attract guest by providing them also with facilities of 12 banquet halls which can be used simultaneously and with 4 different types of Food and Beverage Outlets. It mainly aims at capturing the customers with upper and upper-middle classes i.e. mainly tourist or businessmen. Targeting The main target market has been set up by Taj Palace; it mainly aims at leisure and business clientele. As the hotel is situated the capital city the so the tourist who mainly visits the city are business and leisure. The leisure clientele will visit the city because of its history and historic monuments in the city which is a major attraction among the tourist. There are significant offers and packages provided by the hotel to attract the customers. They are mainly seasonal packages. They also try attracting the local by its four restaurants and twelve banquet halls which can cater 700 guests. It also aims at meeting the standards of the company with the fact of satisfying its customers and generating maximum amount of revenue. Over the years Taj Palace Hotel, New Delhi has been able to meet the objectives by generating maximum revenue by maximum guest satisfaction. Positioning Taj as a brand name in India which is something which is being accepted by the people of India as something with which they can associate themselves. It gives them a feeling of warmth and harmony to associate and a sense of pride in using the services of this brand. Taj Palace Hotel, New Delhi takes this as the opportunity to attract the travellers and guest to its hotel. This helps in attracting the local crowed as well as the domestic travellers towards the product they offer. With the name Taj which is associated with this hotel it helps the hotel in taking up the advantage to attract the foreign travellers who intend to stay in India and it is one of the branded hotels i.e. Taj Palace with which they associate India with, especially when it comes down to staying in Delhi. Delhi being the Capital of India and palace as a word associated with the brand name Taj creates a psychological effect in the minds of the customers and hence it helps in increasing the revenue for the hotel. Along with its rooms and extra facilities provided by the hotel, the Food and Beverage outlets such as the Oriental Express provided by the hotel have been welcomed by the locals as well as travellers. This helps in creating a well planned and a good promotional tool in creating the psychological effect in the minds of the customers and helps in create repeat customers and hence generating revenue. Critique by the author on the Marketing Strategies The position of the hotel is that it is well accepted by the local crowd and the visiting guests. The hotel is also well settled because it is now operating for many years and it is clear about its target market. The Taj Palace is one of the land mark hotels in the city and has been publicized at a very good rate and has been able to capture the market since a long time. The current scenario in the hospitality industry in the capital has completely changed, from the time the hotel was setup. Now there are a lot more 5 stars in the city which has given a stiff competition to Taj Palace and these hotels are eating up the market share of the hotel. If we compare the promotional strategies of Taj Palace with its competition it is clear that its competition is much ahead than Taj Palace. Activities like food festivals or using media as the source of promotion is very less. Even the sister hotel Taj Mahal is much ahead than Taj Palace. Significant difference in the market positioning of the hotel has been seen over the years